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Tools for Life!

November 18, 2009

Imagine it: “cullinary tools for life”. This is the promise of a new range of kitchen products from Philips, The Robust Collection. OK, so the products are only guaranteed for 3 years (5 years on the juicer and food processor, and 15 years on their motors). That’s more like tools for the life of a small mammal. But it’s a step in the right direction.

Two and a half  years in the making, this range represents an effort by Philips to make stuff that will last. It may be a bit more expensive, but a move in this direction prevents the waste of endless plastic replacements. It will also decrease our desire for the next ‘new’ feature. When both comapanies and consumers invest more in things that last, we all have a stake in slowing down the consumer carousel.

The website blurb about product capacity made me think, too: how often do I push appliances to the max – not using them carefully and thankfully, but expecting them to bear maximum load until the inevitable break-replace-break cycle continues? Maybe we consumers should also give our guarantee that we won’t be careless with the products we’re privileged enough to own?

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