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Newsflash: World Does Not Exist To Offer Things To Clarkson

July 19, 2011

I read today in the paper that Jeremy Clarkson has derided Salford, the BBC’s new home, as a “small suburb with little to offer beyond a Starbucks and a canal with ducks”, adding that he would “resign in a heartbeat” if asked to move there.

I related this to my Grandma just now, who was born in Salford in 1914, and she replied sagely: ‘It’s better than it was’! She went on, ‘It should be commended, especially the new developments at the Quays. When I was growing up it was very different, my brothers worked for the ‘relief’ among the slums’.

Clarkson is just one victim of postcoditus, the obsession we have with living in the right neighbourhood. The news for him, and for the rest of us, is that the world does not exist to offer us things. The truth is the other way around. We exist to offer things to the world, to invest in neighbourhoods, to believe in the positives and attempt to mitigate the negatives. Wherever we are in the world, we can all do that.

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