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10 reasons why the future will be less materialistic

December 19, 2014

Great blog from the always brilliant Jeremy Williams

Make Wealth History

This week I’m reading a new book by James Wallman, called Stuffocation, in which he argues that there is a cultural shift away from materialism underway. The idea that a good life is measured in possessions is slowly passing into history. I suspect he is right, and as Chris Goodall has highlighted, there is evidence to suggest we have hit ‘peak stuff‘.

There are probably more, but here are ten reasons why I think that the future may be less materialistic.

1) Our needs are met. You don’t have to go back very far in Britain to remember that we didn’t always have everything we needed or wanted. There are plenty of people alive today who remember rationing. If you grew up with scarcity, it’s understandable to measure progress in material terms. If you were born into plenty, you might measure success in different ways.

2)…

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